PR & AI STRATEGIST
Christine
NguyenPR & Communications Consultant
Independent PR and communications consultant blending earned media, marketing, and influencer strategy to build reputation, trust, and credibility. From mission-driven enterprises and CPG launches to POC-led creative brands — available for freelance and contract engagements.
Who I Partner With
Built for the brands moving culture forward.
My practice is intentional. I do my best work with POC-led businesses, mission-driven organizations, and creative industries whose stories deserve more than a templated strategy.
POC-Led Businesses
Founders and teams building from lived experience. I understand the nuance of translating cultural credibility into mainstream media authority without flattening the story.
Mission-Driven Organizations
Nonprofits, healthcare systems, and purpose-built brands where the work matters as much as the metrics. Communications that connect strategy to impact beyond impressions.
Creative Industries
Thought leaders, women founders, and creative brands shaping culture. PR that respects the craft and builds long-term credibility.
External Communications / PR Services
What I Do
I work across both external PR and internal communications. Use the toggle to see the services most relevant to your needs.
Strategic Communications
PR, media relations, and reputation management for mission-driven enterprises, healthcare systems, CPG brands, POC-led startups, and creative thought leaders. From keynotes to national media placements.
AI-Powered PR
I design PR strategies that bridge the gap between high-level storytelling and technical innovation by integrating custom AI agents into the PR workflow and providing a data-driven competitive edge that traditional strategies simply can't match.
AI Search Visibility
89% of AI search responses cite earned media. I help brands own the narrative in ChatGPT, Claude, and Perplexity through strategic PR designed for the new search paradigm.
Influencer & Brand Partnerships
Data-driven influencer strategy and brand collaborations for CPG, lifestyle, creative, and POC-owned brands. Long-term partnerships that build credibility, not just impressions.
How I Work
What a communications consultant actually does
Public relations and marketing are often treated as the same job, and although they support each other, they're different roles. Digital marketing buys attention and PR earns it. As an independent PR and communications consultant, my work is to shape public perception through the people your audience already trusts (journalists, editors, creators, and your own executives) so that credibility is what carries the brand.
In practice that means research, narrative, media relations, influencer and creator partnerships, and the measurements that proves it worked.
Strategy
Every engagement starts with market research and a clear read on your target market. This includes who you need to reach, what they already believe, and where the gap is. From there I build a strategy and messaging platform that gives every pitch, post, and interview the same spine.
Execution
From here, the magic starts to happen. Press releases and media pitches that editors open, integrated marketing and PR campaigns across earned, owned, and digital channels, and influencer partnerships chosen on fit and audience data. Content marketing keeps the story alive between placements.
Resilience
Reputation is a long term asset. I build crisis communication plans before you need them so a hard week doesn't undo years of work, and so public perception recovers on your terms. Think holding statements, escalation paths, spokesperson prep, and more.
Working together
I work as an independent consultant on project-based and contract engagements. This could look like a single launch, a defined campaign, or ongoing communications support as a fractional or freelance partner embedded with your team. That structure keeps senior strategy on your account and lets us decide what comes next from a position of results.
Start a conversationCase Studies
Previous Work and Projects
I build both external PR campaigns and internal communications systems. Toggle to see the case studies that match your world.
Oncology Brothers — Thought Leadership & Earned Media
Built a thought leadership PR program from the ground up for Drs. Rahul and Rohit Gosain — practicing oncologists, podcast hosts, and patient educators known as the Oncology Brothers. Developed the media strategy, curated a targeted journalist list spanning oncology trade press and national consumer health outlets, drafted all expert commentary, and managed the full pitch-to-placement pipeline. Placements across Parade, EatingWell, and Everyday Health triggered national syndication waves, with individual stories running across 20–30 regional outlets each.
Expand for key results & focus areas
Butcher's Bone Broth — Influencer & Retail Strategy
Built and managed a full-scale influencer program for Butcher's Bone Broth spanning 218+ content pieces across Instagram and TikTok. Drove 10M+ combined views and $350K+ in earned media value across 2025–2026 — primarily through content exchanges and gifting. Q1 2026 alone included a 1M-view dinner series sponsorship.
Expand for key results & focus areas
Working Against Gravity (WAG) — Earned Media Wins
Developed a proactive media strategy rooted in real-time trend monitoring, consistent expert source pitching, and relationship-first outreach. By responding rapidly to journalist queries and building recurring reporter relationships, WAG's experts became default sources across the wellness category.
Expand for key results & focus areas
Providence Health — Becker's Annual Meeting
Orchestrated Providence's presence at Becker's 14th Annual Meeting, securing 10+ speaking slots (6 keynotes) and 7 backgrounder interviews with Becker's journalists — converting to earned media coverage and ongoing opportunities.
Expand for key results & focus areas
By the Numbers
Results That Speak
Butcher's Bone Broth — 218+ content pieces across IG & TikTok
Two-year influencer campaign ROI for Butcher's, growing year-over-year
Butcher's Bone Broth — influencer network built across 2025–2026
Year-over-year growth in event speaking placements for Providence within 2 years
NYT, Vogue, Forbes, Well+Good, and more
Across healthcare, tech, and industry conferences
Media & Press
Clients Featured In
AI Tools I've Built
Agents, Automations, & Apps
Internal systems and client-facing tools built by a PR strategist who understands what communications teams actually need. Featured in Off The Record workshops on vibe coding for communications professionals.
Chief of Staff Agents
Executive assistant AI that handles briefing documents, meeting prep, stakeholder communications, strategic best practices, and operational coordination.
Build your own AI Chief of Staff in minutes — no coding required.
PR Strategy Pipeline
A three-stage wizard that reverse-engineers competitor coverage, maps your narrative whitespace, and generates targeted pitches with hooks, outlets, and reporters.
Turn competitive intel into ready-to-send pitch angles — in minutes.
PR Metrics Storyteller
Transforms coverage data, EMV, and engagement numbers into compelling stories that connect PR results to business impact for executives and stakeholders.
Turn raw PR metrics into board-ready narratives — instantly.
Leadership Voice Agents
AI agents trained on executive communication styles/voices to draft on-brand messaging, talking points, and thought leadership content at scale.
Messaging Toolkit Agents
Generate comprehensive messaging frameworks, key messages, and positioning documents — calibrated to brand voice and audience.
PR Release AI Grader
Evaluates press releases against best practices for Ai favorability, newsworthiness, structure, and media-friendliness. Scores and suggests improvements before distribution.
Newsletter Generators
Automated content curation and newsletter drafting agents that maintain consistent voice and quality across recurring communications.
Weekly Report Generators
Aggregate data from multiple sources to produce polished weekly status reports, coverage summaries, and performance dashboards.
Common Questions
Frequently asked
What does a healthcare PR consultant do?
A healthcare PR consultant translates clinical, operational, and research work into language patients, press, and staff actually understand. Christine Nguyen PR handles media relations, executive thought leadership, service-line and campaign launches, and the internal communications that keep caregivers informed — always inside the review, privacy, and accuracy standards that health systems and health brands are held to.
How do you work with mission-driven and POC-led brands?
Christine Nguyen PR starts with the founder's own story and the reason the business exists, then builds a media and partnership plan around it rather than flattening it into generic brand language. That usually means narrative development, targeted press and creator outreach, and a measurement plan sized for a lean team — so visibility grows without an in-house comms department.
What is generative engine optimization (GEO) for PR?
Generative engine optimization is the practice of getting a brand accurately cited by AI assistants like ChatGPT, Claude, and Perplexity. Christine Nguyen PR treats it as a standard deliverable: structured entity data, clear positioning language, and earned coverage in the sources those models read, so the answer people receive about your brand is the one you intended.
How long does it take for PR to show results?
Earned media compounds. First placements typically land within four to eight weeks of outreach, while search visibility, AI citations, and inbound interest usually take one to two quarters to become steady. Christine Nguyen PR sets baseline metrics at kickoff so early signals — reporter replies, share of voice, referral traffic — are visible long before the headline results arrive.
Do you work on retainer or per project?
Both. Christine Nguyen PR takes project-based engagements such as a single launch, a defined campaign, or a communications audit, and ongoing monthly retainers for teams that need a consistent partner. Fractional and contract arrangements are available for organizations that want embedded support without adding headcount. Scope and pace are agreed before work begins.
Contact
Let's Work
Together
Whether you're a mission-driven brand, a POC-led or creative business, or an enterprise redefining your culture internally or externally, I'd love to hear from you.